While Meta got rid of its full Facebook Analytics platform in 2021, it still has great resources for understanding ad performance, including metrics for reach, engagement, conversions, and more. The reach potential of advertising on Facebook and Instagram is unmatched. ![]() This means that ads can be run simultaneously on both platforms, giving you access to even more social users. Facebook and Instagram reach billionsīecause Meta owns both Facebook and Instagram, their platforms are easily integrated. That’s huge compared to the average conversion rate across all industries of just 9.21%. Once you’ve mastered Facebook Ads Manager, setting up ads is easy, and results happen quickly.Ī 2020 survey of US retailers showed that 41% see the greatest return on advertising spend (ROAS) from Facebook Ads. Where Facebook really differentiates itself from other platforms with ads, though, is through lifestyle-based targeting options, like: When creating a Facebook Ad, you can specify demographics like gender, location, and age. What are the benefits of creating Facebook Ads? More accurately target customersįacebook has a lot of data on its users and allows marketers to use it when targeting their audiences. So, when it comes to social media strategy, understanding how to use Facebook Ads is a must. With 2.91 billion active users, Facebook is the most popular social media platform for running ads.īut it’s becoming more likely that if you want to get your posts seen on Facebook, you’ll have to pay for reach through advertising. Paid advertising on social media is an immediate way to impact the reach of your content. The ROI you can expect to achieve with Facebook Ads.Exact specs for creative – image sizes down to the pixel.Tips on setting audiences, targeting, placements, and more.How to set up your first Facebook Ads campaign. ![]() In this post, we’ll share with you everything you need to know about Facebook Ads to get your ad campaigns up and running, as well as all we’ve learned from our own experiences.
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